Dr Pepper Snapple Group Refreshes Its Sponsorship with the Pittsburgh Penguins
Dr Pepper Snapple Group's (NYSE: DPS) partnership with the Pittsburgh
Penguins is as solid as ice. DPS and the celebrated hockey team
announced today they are extending their multi-year marketing and
sponsorship agreement for an additional seven years, through July 2020.
As the exclusive provider of carbonated soft drinks and other beverages
at the CONSOL Energy Center since 2010, DPS gives fans a lot of flavor
with more than 30 products to enjoy -- such as Dr Pepper, Diet Dr
Pepper, 7UP, RC Cola and more -- while cheering on the Penguins. The
agreement also covers teas, bottled water, energy drinks, juices and
In addition to exclusive vending and pouring rights, DPS will receive
certain advertising provisions such as radio broadcast, in-venue signs
and an annual playoff promotion. It will also continue its "Cap Trick"
program, an under the cap contest where fans can accrue and redeem
points with the purchase of select DPS beverages and participate in fun
online activities for Penguins tickets and gear.
"Dr Pepper Snapple Group has been a valuable partner right from the
first day we opened the CONSOL Energy Center three years ago," said
David Peart, Penguins senior vice president. "We are thrilled to keep
these iconic beverages flowing well into the future and bring
refreshment and flavor to Penguins fans and attendees at all of the
other events at the arena."
"This extended agreement is a great opportunity to get our brands in
front of Pittsburgh Penguins supporters — some of the most passionate
hockey fans in the world," said Nick Geswein, senior vice president and
general manager, Northeast business unit, DPS. "We are excited to
continue this strong partnership with the team, CONSOL Energy Center and
the Pittsburgh community."
About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored
beverages in North America and the Caribbean. Our success is fueled by
more than 50 brands that are synonymous with refreshment, fun and
flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14
leading brands are No. 1 or No. 2 in their flavor categories. In
addition to our flagship Dr Pepper and Snapple brands, our portfolio
includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's,
Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda.
To learn more about our iconic brands and Plano, Texas-based company,
please visit DrPepperSnapple.com.
For our latest news and updates, follow us at Facebook.com/DrPepperSnapple
Dr Pepper Snapple Group
Chris Barnes, 972-673-5539
Source: Dr Pepper Snapple Group
News Provided by Acquire Media
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