7UP Named Official Soft Drink of 2013 CONCACAF Gold Cup
The Confederation of North, Central America and Caribbean Association
Football (CONCACAF) today announced an agreement with Dr Pepper Snapple
Group (NYSE: DPS) that makes 7UP the Official Soft Drink of the 2013
CONCACAF Gold Cup.
Through the agreement, 7UP will work with CONCACAF and its commercial
agency, Traffic Sports, to develop programs that engage and excite fans
leading up to and surrounding the Gold Cup — including consumer
promotions, retail merchandising, ticket giveaways, premium offers,
in-game advertising, product sampling and inclusion in promotional
marketing materials, among other activities. The agreement also includes
Clamato, Squirt, Sunkist soda, Peñafiel and other DPS brands.
"7UP is an iconic brand known for providing uplifting refreshment to its
consumers, and they are a natural partner for a tournament with a
growing, passionate following," said CONCACAF's general secretary,
Enrique Sanz. "We are excited to team up with 7UP and DPS to connect
with fans in ways they have never been reached and to ultimately enhance
their enjoyment of the Gold Cup experience."
"Soccer is defined by great moments, and 7UP fans love to savor life's
moments, which is why we are pleased to be sponsoring this year's Gold
Cup," said Olivia Vela, director of multicultural marketing for DPS.
"We're looking forward to working with CONCACAF to develop programs that
reward our fans' passion for the Beautiful Game and for life in general
with a truly memorable experience at one of the biggest soccer events on
"We are delighted to have DPS back as a sponsor of the Gold Cup. Their
participation is a great example of brands with multi-national appeal
truly capitalizing on a multi-national tournament," said Marcelo Radice,
director of sponsorship sales & marketing at Traffic Sports. "Their
commitment further demonstrates the growing popularity and power of
soccer around the region."
Taking place every two years, the Gold Cup has become the region's most
popular soccer event, routinely drawing capacity crowds and millions of
TV viewers across North, Central America and the Caribbean. Featuring
the best players from the CONCACAF's three sub-regions, the tournament
has grown into a 12-nation championship.
Group matches will take place July 7-16 in nine cities across the U.S.
Quarterfinal matches, followed by July 20 in Atlanta and July 21 in
Baltimore. Semifinal matches will be played July 24 in Arlington, Texas,
and the championship is set for historic Soldier Field in Chicago on
July 28 (3:30 p.m. ET). All 25 matches of the 2013 CONCACAF Gold Cup
will be broadcast live on TV in the U.S. FOX Sports Media Group for the
first time ever. Three matches are slated to be shown on FOX Sports,
including the final. Univison will be broadcasting all games on its
Spanish language platforms through its network.
CONCACAF "The Confederation of North, Central America and Caribbean
Association Football" is one of six continental confederations of FIFA
(Fédération Internationale de Football Association) and serves as the
governing body of football in this part of the world. It is composed of
40 national associations, from Canada in the north to Guyana, Surinam
and French Guyana in the south.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored
beverages in North America and the Caribbean. Its success is fueled by
more than 50 brands that are synonymous with refreshment, fun and
flavor. In addition to its flagship Dr Pepper and Snapple brands, the
Company's portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush,
Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes,
Squirt and Sunkist soda. To learn more about the Plano, Texas-based
company, please visit DrPepperSnapple.com.
For the latest news and updates, follow the Company at Facebook.com/DrPepperSnapple
About Traffic Sports
Traffic Sports is one of the leading sports and entertainment companies
in the world with a primary focus on soccer. Traffic Sports was founded
in São Paulo, Brazil 32 years ago and continues to be headquartered
there. Traffic has regional offices in Miami (Traffic Sports USA) and
Lisbon, Portugal. Over the past three decades, Traffic has organized
and/or commercialized most of the official international soccer events
in the Americas including for example: Copa America (since 1987), Copa
Libertadores, Copa Sudamericana, Gold Cup (1991 — 2003), Champions Cup
(1991- 2003) and CONMEBOL and CONCACAF World Cup Qualifying. In 2005
Traffic established its team, academy and player division which
currently includes the Fort Lauderdale Strikers, Atlanta Silverbacks and
Carolina RailHawks (Members of the North American Soccer League - NASL),
Desportivo Brasil (Team and Academy located in the state of São Paulo,
Brazil; Affiliated with Manchester United) and Estoril (Portuguese First
Division Team). For more information, visit www.trafficsports.com.
Jurgen Mainka, 305-793-7313
Dr Pepper Snapple
Chris Barnes, 972-673-5539
Source: Dr Pepper Snapple Group and CONCACAF
News Provided by Acquire Media
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