Zaxby's Introduces Dr Pepper to Beverage Lineup
PLANO, Texas--(BUSINESS WIRE)--
Dr Pepper Snapple Group (NYSE: DPS) has entered into a five-year
agreement with Athens, Ga.-based Zaxby's. The company, a southeast
favorite for Chicken Fingers and Wings, now offers Dr Pepper at its more
than 565 locations across 13 states.
The agreement expands the availability of Dr Pepper to all current and
future Zaxby's locations.
"We are continuously evaluating our menu to ensure we are offering our
guests new and exciting options," said Zach McLeroy, chief executive
officer and co-founder of Zaxby's. "The unique blend of flavors in Dr
Pepper is the perfect addition to our menu, and we are delighted that
our guests can now enjoy this beverage with their meal."
Dr Pepper is featured alongside Zaxby's popular boneless wings as part
of the chain's current promotion.
"Zaxby's is in the same business we are — bringing great quality and
flavor to our consumers," said Scott Johnson, senior vice president of
fountain foodservice at DPS. "We are excited to pair Dr Pepper with
Zaxby's delicious chicken and help deliver a great dining experience for
An alternative to fast food, Zaxby's offers its guests prepared-at-order
Chicken Fingerz, Traditional or Boneless Wings, sandwiches, Zalads and
Zappetizers, along with a variety of nine sauces ranging from Wimpy and
Tongue Torch to Nuclear and Insane. Childhood friends Zach McLeroy and
Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a
fun, relaxing atmosphere that would keep guests coming back for more.
The company ranked number seven in the 2012 Top 10 Excellent Large
Fast-Food Chains With 500 Or More U.S. Units Quick-Track study
published by Sandelman & Associates. The chain also ranked number five
in the nation for total sales and number one in the chicken segment in
the 2012 Top 150 Fast-Casual Chain Restaurant Report published by
Technomic. Zaxby's operates more than 565 locations in 13 states,
including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky,
Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas
and Virginia. For more information, please visit zaxbys.com,
or follow on Twitter @Zaxbys.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored
beverages in North America and the Caribbean. Our success is fueled by
more than 50 brands that are synonymous with refreshment, fun and
flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14
leading brands are No. 1 or No. 2 in their flavor categories. In
addition to our flagship Dr Pepper and Snapple brands, our portfolio
includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's,
Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda.
To learn more about our iconic brands and Plano, Texas-based company,
please visit DrPepperSnapple.com.
For our latest news and updates, follow us at Facebook.com/DrPepperSnapple
Dr Pepper Snapple Group
Chris Barnes, 972-673-5539
Source: Dr Pepper Snapple Group
News Provided by Acquire Media
Close window | Back to top