Communities Nationwide Invited to Compete in Annual Video Contest for Chance to Win a Playground Grant from Dr Pepper Snapple Group and KaBOOM!
Five Neighborhoods Will Win $15,000 Let's Play Grants to Bring Play
WASHINGTON & PLANO, Texas--(BUSINESS WIRE)--
Dr Pepper Snapple Group (NYSE: DPS) and national non-profit KaBOOM! have
announced a call for submissions in their third annual Let's Play Video
Contest. Contestants can submit videos describing their dream playground
for a chance to win one of five $15,000 Let's Play Video Contest grants
to be used toward the purchase of playground equipment. A component of
DPS's Let's Play initiative, the Let's Play Video Contest will help
fulfill the company's three-year commitment to making play accessible
for five million children by building or improving 2,000 playgrounds.
Residents of neighborhoods across the nation are invited to upload
compelling three-minute videos to www.OurDreamPlayground.org.
The Let's Play Video Contest will run through Friday, March 1, 2013.
Following the close of submissions, ten entries will be selected as
finalists by an expert panel consisting of KaBOOM! and DPS employees.
The public will select five winners via a Facebook voting process at www.Facebook.com/LetsPlay.com.
"We are excited to help bring playgrounds to communities that want and
need them the most," said KaBOOM! founder and CEO Darell Hammond. "The
Let's Play Video Contest is an excellent way to get communities involved
and excited about play in their neighborhoods."
"Our Let's Play initiative was created to give communities resources
that help foster fit and active lifestyles," said Tina S. Barry,
executive vice president of corporate affairs for DPS. "Through the
Let's Play Video Contest, we're looking forward to bringing great play
spaces to life in deserving communities."
Let's Play is community partnership led by Dr Pepper Snapple Group to
get kids and families active nationwide. In 2011, as part of Let's Play,
Dr Pepper Snapple Group made a $15 million, three-year commitment to
KaBOOM!, the national non-profit saving play by ensuring there is a
great place to play within walking distance of every child.
Active play has been proven to help kids develop physically, socially
and cognitively, yet today's kids have less time and fewer opportunities
to play than any previous generation. To date, Dr Pepper Snapple Group
and KaBOOM! have built or improved 1,154 playgrounds, benefiting an
estimated 2.9 million children during the lifetime of the playgrounds.
People are encouraged to visit Let's Play at www.LetsPlay.com
to take the Let's Play Pledge, join the conversation and learn how to
apply for the various available grants to make their communities more
active and playful.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored
beverages in North America and the Caribbean. Our success is fueled by
more than 50 brands that are synonymous with refreshment, fun and
flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14
leading brands are No. 1 or No. 2 in their flavor categories. In
addition to our flagship Dr Pepper and Snapple brands, our portfolio
includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Peñafiel,
Mott's, Mr & Mrs T mixers, Rose's, Schweppes, Squirt and Sunkist soda.
To learn more about our iconic brands and Plano, Texas-based company,
please visit www.DrPepperSnapple.com.
For our latest news and updates, follow us at www.Facebook.com/DrPepperSnapple
About Let's Play
Let's Play is a community partnership led by Dr Pepper Snapple Group
(NYSE: DPS) to get kids and families active nationwide. The first Let's
Play initiative is a $15 million, three-year commitment to KaBOOM!, the
national non-profit that's saving play. Together, through Let's Play,
DPS and KaBOOM! will build or fix up 2,000 playgrounds by the end of
2013, benefiting an estimated five million children across North
America. For more information, visit www.LetsPlay.com
KaBOOM! is the national non-profit dedicated to bringing play to kids
most in need. Children today spend less time playing outdoors than any
previous generation, a fact that is having disastrous consequences on
their health, achievement levels, and overall well-being. To fight this
play deficit, social entrepreneur Darell Hammond founded non-profit
KaBOOM! in 1996 in Washington, D.C. with a vision of creating a great
place to play within walking distance of every child in America. Since
then, KaBOOM! has mapped over 90,000 places to play, built more than
2,200 playgrounds, and successfully advocated for play policies in
hundreds of cities across the country. KaBOOM! also provides communities
with online tools to self-organize and take action to support play on
both a local and national level. Hammond chronicles the founding of the
organization and the importance of the cause of play in his The New
York Times Best Seller KaBOOM!:
A Movement to Save Play, now out in paperback. For more information,
Ketchum on behalf of Dr Pepper Snapple Group
Source: Dr Pepper Snapple Group
News Provided by Acquire Media
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