Dr Pepper Snapple Group Reaches Agreement with Chicago Bears to Be Exclusive Provider of Soft Drinks and Other Beverages
LAKE FOREST, Ill.--(BUSINESS WIRE)--
Dr Pepper Snapple Group (NYSE: DPS) and the Chicago Bears today
announced a seven-year marketing agreement that unites one of pro
football's most storied franchises with some of the most iconic beverage
brands in the U.S.
DPS joins the Bears as a Hall of Fame Partner and will be the exclusive
provider of carbonated soft drinks and other beverages at Chicago's
Soldier Field, where fans will enjoy Dr Pepper, RC Cola and more of the
company's leading flavor brands while cheering on the Bears. In addition
to soft drinks, the agreement covers teas, bottled water, energy drinks,
juices and juice drinks.
DPS will also be the title partner of Bears training camp and have
in-stadium and game day branding elements in the south courtyard at
Soldier Field, as well as work with the team on local community
outreach, advertising and retail promotions.
"The Chicago Bears are excited to welcome Dr Pepper Snapple Group and
its first-class brands to our team of Hall of Fame Partners," Bears vice
president of sales & marketing Chris Hibbs said. "From our first
discussion, the shared enthusiasm for our team and the Chicago community
was evident. Their product portfolio emphasizes both flavor and variety,
making it a perfect fit for our large and diverse fan base."
DPS's relationship with the Bears is the company's first
category-exclusive vending and pouring rights deal with an NFL
franchise, and one of its biggest professional sports team sponsorships.
"We are thrilled with the opportunity to partner with the Bears, and we
are looking forward to being part of a one-of-a-kind game day experience
at Soldier Field, one of the most venerable and hallowed sports venues
in the U.S.," said Joe Rowland, senior vice president and general
manager for DPS's central business unit based in Northlake, Ill. "This
deal enables us to promote trial and awareness of our leading brands
with some of the best fans in the world while further strengthening the
remarkable ties our company and our brands have to the Chicago area."
DPS operates one of its largest manufacturing and distribution centers
in nearby Northlake, with more than 700 employees. The Northlake plant
produces most of the company's carbonated soft drink brands, as well as
Snapple teas and juices, regional favorites such as Canfield's sodas and
other premium beverages for distribution in Chicago and throughout much
of the Midwest.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group, Inc. (NYSE: DPS) is the leading producer of
flavored beverages in North America and the Caribbean. Our success is
fueled by more than 50 brands that are synonymous with refreshment, fun
and flavor. We have 6 of the top 10 non-cola soft drinks, and 11 of our
14 leading brands are No. 1 in their flavor categories. In addition to
our flagship Dr Pepper and Snapple brands, our portfolio includes
Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott's, Squirt, Hawaiian
Punch, Peñafiel, Clamato, Schweppes, Rose's and Mr & Mrs T mixers. To
learn more about our iconic brands and Plano, Texas-based company,
please visit www.drpeppersnapple.com.
About the Chicago Bears
One of the founding franchises of the National Football League, the
Chicago Bears were established in 1920 as the Decatur Staleys by
legendary player, coach and owner, George Halas. The team moved to
Chicago in 1921 and has gone on to win the most games in league history
along with nine championships. The Bears 27 Hall of Famers is the most
of any team in the NFL. In the community, the Bears strive to be leaders
throughout Chicago and its suburbs by supporting initiatives focused on
Education, Health and Fitness, Youth Football, and Volunteerism and
Dr Pepper Snapple Group
Jason Genthner, 972-673-6688
Scott Hagel, 847-739-5220
Source: Dr Pepper Snapple Group
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